---
title: TOP Thinking on | Value Equation (2)
description: Value Equation | For more than three decades, we have been challenging the orthodox thinking about strategy and project execution in our TOP Thinking blog. (2)
---
[](https://www.totallyoptimizedprojects.com)
# TOP Thinking on
#### [What Is The Difference Between A ‘Contractor’ And A ‘Consultant’?](https://blog.totallyoptimizedprojects.com/top-thinking/what-is-the-difference-between-a-contractor-and-a-consultant)
What is the difference between a ‘contractor’ and a ‘consultant’?
#### [A Disaster In Flight](https://blog.totallyoptimizedprojects.com/top-thinking/a-disaster-in-flight)
A disaster in flight
#### [Yeah, But What Does The Software Do?](https://blog.totallyoptimizedprojects.com/top-thinking/yeah-but-what-does-the-software-do)
Yeah, but what does the software do? As project value seekers, project organizers and implementers need to think beyond the surface level and dive deeper into understanding the nooks and corners of every project so as to develop a comprehensible and reliable outcome.
#### [The Investment Logic Map (ILM)](https://blog.totallyoptimizedprojects.com/top-thinking/the-investment-logic-map-ilm)
The Investment Logic Map (ILM)
#### [Critical Insights 5 - Shift Your Focus From Project Cost To Project Value](https://blog.totallyoptimizedprojects.com/top-thinking/critical-insights-5-shift-focus-from-project-cost-to-value)
Critical Insights (5) - to focus on value you need to define your project's Value Equation™
#### [I Have Not Got Time Right Now!](https://blog.totallyoptimizedprojects.com/top-thinking/i-have-not-got-time-right-now)
I have not got time right now!
#### [Why You Should NOT Try To Improve How You Do Projects!](https://blog.totallyoptimizedprojects.com/top-thinking/why-you-should-not-try-to-improve-how-you-do-projects)
Why you should NOT try to improve how you do projects!
#### [Is ‘Avoided Loss’ A Benefit?](https://blog.totallyoptimizedprojects.com/top-thinking/is-avoided-loss-a-benefit)
Is ‘avoided loss’ a benefit?
#### [Am I Being Unreasonable?](https://blog.totallyoptimizedprojects.com/top-thinking/am-i-being-unreasonable)
Am I being unreasonable? It is important to monitor and analyze the true value of a project to avoid underestimating the worth of your work.
#### [The Essential THIRD Dimension](https://blog.totallyoptimizedprojects.com/top-thinking/the-essential-third-dimension)
The essential THIRD dimension
#### [The Power of Babel](https://blog.totallyoptimizedprojects.com/top-thinking/the-power-of-babel)
The Power of Babel
#### [The Demise Of The Benefits Delivery Manager](https://blog.totallyoptimizedprojects.com/top-thinking/the-demise-of-the-benefits-delivery-manager)
Most of the value lost in projects is lost well before the project gets to implementation. This value loss may occur due to business (in) activity rather than be the fault of the project.
#### [Who’s On First?](https://blog.totallyoptimizedprojects.com/top-thinking/whos-on-first)
Who’s on first?
#### [Jelly Management](https://blog.totallyoptimizedprojects.com/top-thinking/jelly-management)
Jelly Management
#### [The Change Identification Framework](https://blog.totallyoptimizedprojects.com/top-thinking/change-identification-framework)
9: The Change Planning Framework
#### [The Value Gap](https://blog.totallyoptimizedprojects.com/top-thinking/value-gap)
3: The Value Gap
#### [The Value Equation](https://blog.totallyoptimizedprojects.com/top-thinking/value-equation)
2: The Value Equation
#### [How To Ensure Your Projects Are Focused On Delivering Benefits](https://blog.totallyoptimizedprojects.com/top-thinking/how-to-ensure-your-projects-are-benefits-focused)
Few projects are truly benefits focused; instead most believe that benefits will somehow materialize later. This is an expensive mistake.
#### [How Do You Introduce Project Governance Into Your Organization?](https://blog.totallyoptimizedprojects.com/top-thinking/how-do-you-introduce-project-governance-into-your-organization)
How do you introduce Project Governance into your organization?
#### [Who Is Accountable For Delivery Of The Business Benefits?](https://blog.totallyoptimizedprojects.com/top-thinking/who-is-accountable-for-delivery-of-the-business-benefits)
Who is accountable for delivery of the business benefits? In most organizations this is still unclear.
[**](https://blog.totallyoptimizedprojects.com/top-thinking/topic/value-equation/page/1)
### TOPics
- [Benefits Management (29)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/benefits-management)
- [Business Case (24)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/business-case)
- [Business Simplification (5)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/business-simplification)
- [Capability Development (38)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/capability-development)
- [Capital Investment (24)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/capital-investment)
- [Change Management (17)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/change-management)
- [Consultants (1)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/consultants)
- [Costs and Waste (16)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/costs-and-waste)
- [Engineered Thinking/Ideas/Innovation (8)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/engineered-thinking-ideas-innovation)
- [Fifteen Critical Insights (15)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/fifteen-critical-insights)
- [Idea / Project Initiation (3)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/idea-project-initiation)
- [Mental Models, Beliefs and Myths (18)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/mental-models-beliefs-and-myths)
- [Outcomes Thinking (10)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/outcomes-thinking)
- [Path Dependency (10)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/path-dependency)
- [Prioritization (13)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/prioritization)
- [Process Management (11)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/process-management)
- [Productivity Improvement (7)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/productivity-improvement)
- [Program / Project delivery (40)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/program-project-delivery)
- [Project Controls (52)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/project-controls)
- [Project Governance (90)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/project-governance)
- [Project Management (4)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/project-management)
- [Project Success (46)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/project-success)
- [Project Validation (2)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/project-validation)
- [Risk Management (5)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/risk-management)
- [Scope Management (5)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/scope-management)
- [Standards/Frameworks/Methods (14)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/standards-frameworks-methods)
- [Strategic Project Portfolio Management (16)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/strategic-project-portfolio-management)
- [Strategy Execution (39)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/strategy-execution)
- [The TOP Four Lenses (1)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/the-top-four-lenses)
- [TOP compared to orthodox approaches (7)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/top-compared-to-orthodox-approaches)
- [Value Delivery (83)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/value-delivery)
- [Value Equation (60)](https://blog.totallyoptimizedprojects.com/top-thinking/topic/value-equation)
© TOTALLY OPTIMIZED PROJECTS 2026
[**](https://blog.totallyoptimizedprojects.com/top-thinking/topic/value-equation/page/2#)