Jelly Management



Imagine being asked to hold a jelly in your hands.

So there it is, wobbling a bit, but relatively stable. Provided you don’t make any sudden movements, the jelly should stay in place. Some may melt and be lost through your fingers, but with a light touch and a steady hand the jelly should be okay.

But what if you got worried about the jelly — that it is wobbling, that it might slip out of your hands, that the amount seeping away through your fingers could turn into a flood — would you tighten your grip?

What would happen if you did tighten your grip? Picture yourself gripping the jelly. Would you actually have better control?

The jelly might stop wobbling, but you’re likely to be losing much of the jelly through your fingers. The more you grip the jelly, the more you’ll lose.

Yet, this is how many organizations manage project costs.

They get worried about a bit of wobbling in the costs here and there, that some funds are seeping away and so try to exert greater control over the costs in ways that can quickly become counter-productive.

The tighter they control the costs the more the costs seem to seep away.

What we have found, as we have reviewed how different organizations manage their projects, is that those with the most focus on cost control tend to have the most cost overruns or projects that result in increased operational costs!

In these organizations, short-term decisions are made to ‘save costs’ which then cause extra costs downstream. The business decides to skimp on resource costs and then finds either the project is extending out (with the associated cash burn) or is suffering from quality problems that increase subsequent operational costs.

When cost control is seen as an end in itself the tendency to grip it too hard is common.

Imagine being asked to hold a jelly in your hands.

So there it is, wobbling a bit, but relatively stable. Provided you don’t make any sudden movements, the jelly should stay in place. Some may melt and be lost through your fingers, but with a light touch and a steady hand the jelly should be okay.

But what if you got worried about the jelly — that it is wobbling, that it might slip out of your hands, that the amount seeping away through your fingers could turn into a flood — would you tighten your grip?

What would happen if you did tighten your grip? Picture yourself gripping the jelly. Would you actually have better control?

The jelly might stop wobbling, but you’re likely to be losing much of the jelly through your fingers. The more you grip the jelly, the more you’ll lose.

Yet, this is how many organizations manage project costs.

They get worried about a bit of wobbling in the costs here and there, that some funds are seeping away and so try to exert greater control over the costs in ways that can quickly become counter-productive.

The tighter they control the costs the more the costs seem to seep away.

What we have found, as we have reviewed how different organizations manage their projects, is that those with the most focus on cost control tend to have the most cost overruns or projects that result in increased operational costs!

In these organizations, short-term decisions are made to ‘save costs’ which then cause extra costs downstream. The business decides to skimp on resource costs and then finds either the project is extending out (with the associated cash burn) or is suffering from quality problems that increase subsequent operational costs.

When cost control is seen as an end in itself the tendency to grip it too hard is common.

If you are in a governance role, think of cost control in terms of jelly management — it needs a light touch. It will wobble but, if you try to control it by gripping too hard, costs are likely to seep away faster.

Control costs with a light rather than tight touch.

. It will wobble but, if you try to control it by gripping too hard, costs are likely to seep away faster.

Control costs with a light rather than tight touch.

Topics: Strategy Execution, Value Delivery, Project Controls, Value Equation, Project Governance

Further Reading

 




Footnotes

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Revision History

First published: Simms, J. (May 2008) as "Jelly Management"

Updated: Chapman, A. (March 2020), Revisions and Corrections