“Outcomes” are clear, specific, measurable descriptions of your primary measures of project success. They are the most critical element of any project, yet are too rarely clearly defined and delivered.

Most projects miss the vital step of clearly defining their ‘desired business outcomes’ – the business end states to be achieved as a result of the project. Instead they focus on what they’ve got to ‘do’ rather than what they’re trying to achieve. This omission undermines their ability to deliver business value.

The Strength Of Outcomes

If you just get this one step right - of defining each project’s desired business outcomes - it will single-handedly increase the value you realize from your projects. Your ‘desired business outcomes’ are the focal point around which everything else revolves. It ensures you are focused on success and that you know it when you achieve it.


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Topics: Outcomes Thinking, Path Dependency