The role of a project sponsor can be claimed by an executive or assigned by the board or executive committee.
When you are appointed as a 'project sponsor' the role comes with full accountability but a dearth of support. In this book we give you a series of insights into what the role is and how it needs to be performed.
"A sponsor walked into a bar..." describes what can happen to a sponsor if they just follow the orthodox approaches to project delivery - they will suffer the consequences.
Whereas "The project sponsor as 'owner'" describes the role played by the owner of a massive skyscraper - which describes exactly what a sponsor should do. And much more.
For a quick insight into project sponsorship and what is required to be successful, this is essential reading.
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