--- title: The Value Proposition description: Most business cases do not capture the value proposition. This video shows how the Value Equation does this via clear and measurable desired business outcomes. --- [![Totally Optimized Projects](https://blog.totallyoptimizedprojects.com/hs-fs/hubfs/TOPLogos/TOP%20Header%20logo2020.png?width=338&height=93&name=TOP%20Header%20logo2020.png "Totally Optimized Projects")](https://www.totallyoptimizedprojects.com) ![TOP-Knowledge](https://blog.totallyoptimizedprojects.com/hs-fs/hubfs/Images/1360/TOP-Knowledge.jpg?width=1374&height=202&name=TOP-Knowledge.jpg "TOP-Knowledge") # The Value Proposition [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-value-proposition%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-value-proposition%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-value-proposition%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-value-proposition%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=You%20may%20find%20this%20TOP%20article%20of%20interest&body=The%20Value%20Proposition%20-%20%20https://blog.totallyoptimizedprojects.com/top-videos/the-value-proposition?utm_medium=social&utm_source=email) Last updated: September 10, 2020 Most business cases do not capture the value proposition. This video shows how the Value Equation does this via clear and measurable desired business outcomes. --- This 13 minute video examines the value proposition, its role, nature and dimensions. The value proposition is based on the TOP Value Equation and used in a benefits funnel to ensure outcomes, benefits and value are delivered. This video is part of the Value Equation Certification course.   Topics: [Value Equation](https://blog.totallyoptimizedprojects.com/top-videos/tag/value-equation) ### TOPics - [About TOP (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/about-top) - [Benefits Delivery (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/benefits-delivery) - [Benefits Management (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/benefits-management) - [Business Case (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/business-case) - [Business Outcomes (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/business-outcomes) - [Change Execution (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-execution) - [Change Management (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-management) - [Change Planning (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-planning) - [Consultants (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/consultants) - [Eliminating Waste (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/eliminating-waste) - [Outcomes Thinking (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/outcomes-thinking) - [Prioritization (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/prioritization) - [Project Controls (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-controls) - [Project Governance (13)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-governance) - [Project Management (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-management) - [Project Manager (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-manager) - [Project Sponsor (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-sponsor) - [Project Success (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-success) - [Strategic Project Portfolio Management (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/strategic-project-portfolio-management) - [Strategy Execution (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/strategy-execution) - [Testimonial (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/testimonial) - [Value Delivery (5)](https://blog.totallyoptimizedprojects.com/top-videos/tag/value-delivery) - [Value Equation (14)](https://blog.totallyoptimizedprojects.com/top-videos/tag/value-equation) © TOTALLY OPTIMIZED PROJECTS 2026 [**](https://blog.totallyoptimizedprojects.com/top-videos/the-value-proposition#) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://467424.fs1.hubspotusercontent-ap1.net/hubfs/467424/TOPVideos/The%20Value%20Proposition.mp4", "dateModified" : "2022-05-27T09:50:45.466Z", "description" : "", "duration" : "PT12M11S", "height" : 540, "name" : "The Value Proposition", "thumbnailUrl" : "https://api-ap1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/32943376019?portalId=467424&size=medium", "uploadDate" : "2020-07-28T03:36:39.386Z", "width" : 960 } ```