Most business cases do not capture the value proposition. This video shows how the Value Equation does this via clear and measurable desired business outcomes.



This 13 minute video examines the value proposition, its role, nature and dimensions.

The value proposition is based on the TOP Value Equation and used in a benefits funnel to ensure outcomes, benefits and value are delivered.

This video is part of the Value Equation Certification course.

The Value Proposition

 

Topics: Value Equation