--- title: The impact of business outcomes on projects description: Projects will change dramatically for the better once you adopt outcomes thinking --- [![Totally Optimized Projects](https://blog.totallyoptimizedprojects.com/hs-fs/hubfs/TOPLogos/TOP%20Header%20logo2020.png?width=338&height=93&name=TOP%20Header%20logo2020.png "Totally Optimized Projects")](https://www.totallyoptimizedprojects.com) ![clouds-2.jpg](http://design-assets.hubspot.com/hubfs/Stratus/clouds-2.jpg "clouds-2.jpg") # The impact of business outcomes on projects [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-impact-of-business-outcomes-on-projects%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-impact-of-business-outcomes-on-projects%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-impact-of-business-outcomes-on-projects%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.totallyoptimizedprojects.com%2Ftop-videos%2Fthe-impact-of-business-outcomes-on-projects%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=You%20may%20find%20this%20TOP%20article%20of%20interest&body=The%20impact%20of%20business%20outcomes%20on%20projects%20-%20%20https://blog.totallyoptimizedprojects.com/top-videos/the-impact-of-business-outcomes-on-projects?utm_medium=social&utm_source=email) Last updated: September 3, 2020 Projects will change dramatically for the better once you adopt outcomes thinking --- If there is one thing you can do to dramatically improve the performance of your projects and increase the results achieved, it is to define your desired business outcomes. The process of defining your outcomes will change your projects. Find out how in this 20 minute video. Topics: [Outcomes Thinking](https://blog.totallyoptimizedprojects.com/top-videos/tag/outcomes-thinking) ### TOPics - [About TOP (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/about-top) - [Benefits Delivery (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/benefits-delivery) - [Benefits Management (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/benefits-management) - [Business Case (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/business-case) - [Business Outcomes (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/business-outcomes) - [Change Execution (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-execution) - [Change Management (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-management) - [Change Planning (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/change-planning) - [Consultants (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/consultants) - [Eliminating Waste (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/eliminating-waste) - [Outcomes Thinking (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/outcomes-thinking) - [Prioritization (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/prioritization) - [Project Controls (3)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-controls) - [Project Governance (13)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-governance) - [Project Management (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-management) - [Project Manager (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-manager) - [Project Sponsor (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-sponsor) - [Project Success (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/project-success) - [Strategic Project Portfolio Management (2)](https://blog.totallyoptimizedprojects.com/top-videos/tag/strategic-project-portfolio-management) - [Strategy Execution (1)](https://blog.totallyoptimizedprojects.com/top-videos/tag/strategy-execution) - [Testimonial (4)](https://blog.totallyoptimizedprojects.com/top-videos/tag/testimonial) - [Value Delivery (5)](https://blog.totallyoptimizedprojects.com/top-videos/tag/value-delivery) - [Value Equation (14)](https://blog.totallyoptimizedprojects.com/top-videos/tag/value-equation) © TOTALLY OPTIMIZED PROJECTS 2026 [**](https://blog.totallyoptimizedprojects.com/top-videos/the-impact-of-business-outcomes-on-projects#)