Are You Targeting Value or Not?
Some PMOs, CIOs and others keep telling me that their organizations are not mature enough to focus on value and benefits. But wait, the realization of the value and benefits is why you’re commissioning and endeavouring to deliver projects — isn’t it?
So this claim in effect says,
“We’re unable to focus on the very reason we’re doing our projects” (ie to deliver the value). Or, “We’re going to invest money, time, angst and effort with no means of realizing the resultant value!”
Are we in fantasy land here? Some alternate-reality?
Its not as if I am proposing some radical unproven approach to project delivery. I’m advocating a ‘back-to-basics’ approach that says, “Let’s remind ourselves of why we do projects (to get value) and make sure we’re set up from the outset to deliver this value.”
Adopting value delivery
And value delivery is not hard, or even harder than conventional project delivery approaches. Indeed, it eliminates many of the issues and problems commonly found with project delivery. With value delivery staff are onside, value is delivered progressively, change is seen to be beneficial, everyone is focused on the same outcomes, everyone has the same expectations, and the route to each benefit is clear and measurable.
Yes, value delivery is a different way of thinking. Yes, it does change some of the conventional processes and add a few new ones in. But the returns delivered are exponential.
The learning is once off. The tools, techniques and processes are now available.
So there’s no longer any excuse for not delivering value — clear, agreed, planned, quantified, measured, maximized value — from each and every one of your projects.
All you need to do is to choose to focus on value delivery.
The nature and value of this 'choice' is spelled out in our ebook "The Choice" available from Amazon
